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What is a brand research?
Building a strong brand is an essential element related to any company’s success. In particular, this could be observed on a background of intense competitive environments.
Brand study helps create, develop and maintain brand development strategies. While owning information on how your brand is being perceived among various segments, you may generate and attain your brand strategy.
Brand analysis is held to better understand a company’s outer environment as well as to search for strengths, weaknesses and insights serving to enforce a company’s brand. To attain the best survey results possible, brand surveys should be conducted on a periodic basis, whereas they should be interwoven with strategy goals and objectives.
As a rule, throughout such surveys we screen the following patterns:
BRIF Research Group has been conducting brand research almost as of the time the company had been founded. We are among the first companies to have then started to systematically analyze companies’ brands and help improve their brand strategies.
Brand Research Related Experience of BRIF Research Group
BRIF Research Group has a rich brand research experience. Throughout our presence on the market we have executed over 300 surveys aiming to study various brand patterns. We have worked virtually with all the large FMCG companies present in Kazakhstan. We have also worked with companies operating in the area of telecommunication, finance, government, and in many other areas.